Discreet Luxury Living
The Hempel Collection – British Land
The create a unique brand for the meticulously redevelopment of Anouska Hempel’s renowned Bayswater hotel, into an exclusive collection of private residences, each with access to a beautiful private garden.
The strategy was to create a collection of names under the master brand, which gave the marketing the flexibility it required for the various bespoke offerings and the phased roll out.
A private gated garden in London is such a unique and privileged benefit. This was heroed this in the graphic language through a bespoke botanical illustration, which made a perfect complement to the contemporary brandmark. As a digital first brand, several pre-completion marketing films were created to highlight the craftsmanship behind the redevelopment, enticing discerning individuals with a glimpse of the refined luxury that awaits them.
advertising / art direction / Brand Strategy / Brand Toolkit / brand identity / films / email campaigns / Overseas and UK marketing suites / PR /pre+post-completion campaigns / site signage / websites
You have been a valued partner and should be incredibly proud of what has been achieved by your unswerving commitment to high quality design and innovative thinking.
Hilary FORRESTER – Marketing Director, British Land
Redefining Modern Luxury Living
The Bryanston – Almacantar
The Bryanston is a luxury residential development overlooking Hyde Park, envisioned by the esteemed architect Rafael Viñoly. This prestigious development encompasses an 18-story residential tower, boasting breathtaking panoramic views of Hyde Park. To distinguish it from conventional luxury property marketing, the challenge lay in unveiling its impending arrival with a fresh and innovative perspective.
The key lay in the unrivalled 360-degree vistas, bestowed by the extraordinary curved architecture. This presented a remarkable opportunity to captivate the younger Ultra High Net Worth Individuals (UHNWI) – individuals with an affinity for the worlds of art and fashion – through a daring and audacious approach. Embracing the building’s wireframe structure, an array of extreme camera angles was explored, giving birth to a dynamic and avant-garde visual language.
With this unconventional yet alluring presentation, the Bryanston effortlessly entices the most discerning clientele, offering not just a residence, but an artistic and visionary lifestyle experience.
Brand toolkit / gantry wrap / press packs / social media films
